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  • Why is SEO Content Writing the Heart of Digital Marketing?

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    You must have noticed how attractive hoardings or unusual advertisements catch you off guard. Well, in case of online businesses, that’s your SEO executive’s job.


    SEO is the process of gaining traffic from organic results on search engines. SEO targets many types of searches including videos, images, industrial content, news, and academic write-ups, etc. Now, the integral part of SEO is content. Contents which are well-written help a website to rank on Google’s SERP quickly.


    So, if you run an online business in India and haven’t yet chosen for yourself a writing agency for boosting your brand’s face, you can pick the best content marketing company in India.  Moreover, hiring content writers will also benefit your digital marketing strategy.


    Are you wondering how?


    Well, given below are the reasons, why hiring professional content writers for writing your projects are essential for digital marketing!


    Content marketing


    Reason 1: Content help keep the target audience informed!

    In today’s world, no one buys a product or a service without gathering substantial information about it. Now, useful content offers answers to basic questions of the consumers. So, if you create a page that posts relevant articles and blogs, your customers will solve their queries through your write-ups.


    Therefore, an informed potential customer is much closer to becoming a paying customer. What’s more? If you avail the services of the best content writing company, chances are that your well-written articles will never get old. Further, engaging content draws in more traffic too, so your page will rank higher on Google’s SERP.


    After all, content does not have a shelf life.


    Reason 2: Good contents help boost SEO rankings

    For any online business, effective SEO is an integral part of digital marketing. When your content is SEO friendly, only then will more and more readers click on it, generating traffic.


    They will act as a catalyst for driving in substantial customers to website building, increasing conversion rates.


    So, to get SEO optimized content, it’s best to avail a leading content agency which comes with its own SEO experts. Moreover, a good content marketing agency will frame their writings following SEO guidelines and Google algorithms, with proper keyword optimization.


    For example, SEO optimized content will require proper keyword placement all through the content. The primary keyword will be placed in the title, and distributed evenly in the content along with secondary keywords and LSI keywords.


    Additionally, SEO optimized content will use proper images and videos, to make it look attractive to Google, which is the ultimate judge. Thus, the better a content is written and presented, the more Google will showcase it.


    Reason 3: Content helps improve social media strategies

    Sharing contents via social media post writing is one of the fastest ways for brands to gain a wider exposure.  Moreover, when brands share concise content via social media, they have the following benefits:


    a. More audiences will follow them if they continue to provide relevant social media write-ups on useful topics.


    b. Substantial followers result in the brand’s content being shared over other social platforms which drag in the further audience.


    c. This results in brand promotion, as traffic turns into customers quicker.


    On this note, here are some of the biggest content marketing trends ruling in 2018.


    3 content marketing trends dominating 2018:




    1. Bite-sized content


    Studies conducted have shown that within a few years, millennials will make up for 40 % of the consumer market. Hence, most businesses are targeting millennials. Now, according to research conducted, the youth are more attracted to shorter content which focuses on using visuals more.


    Therefore, most B2C marketers are availing more bite-sized contents especially for product descriptions and short blogs.


    Additionally, with catchy headlines, and good infographics, 2018 is all about ‘everything good comes in smaller packages.’


    2. More live content!


    One of the best ways to appeal to the audience is via live content. Therefore, brands will adopt this method for appealing to their audiences. They will be using real-time videos, Facebook and Instagram Live etc. for wider exposure.


    Additionally, Facebook has changed its algorithm to make sure live videos are featured in the News Feed directly; therefore, most marketers are broadcasting their product and services using this tactic.


    Additionally, Forbes Global shows that 30% B2C brands are taking up content marketing in virtual reality. Now, the endeavor seems costly but with proper marketing techniques, brands are managing costs and gathering a wider customer base simultaneously.


    3. Mobile optimization


    As beacon technology is on the rise, more and more businesses are making their content more mobile-friendly. Studies have shown that 36% of mobile subscribers use cellphones for reading emails and 69% engagement and conversion are done via mobile phones.


    Research conducted also shows that 68% of marketers are adopting contents which are easily scannable via a phone.


    On this account, it’s very vital that businesses use a reputable content marketing agency for reaching a wider audience base. So, to make things easier, here are few guidelines to follow for selecting the best content writing company. 


    • Firstly, check their market reputation. You can look up social media sites like Facebook and Twitter and see how much engagement they have. Additionally, you can also check websites like Glassdoor or LinkedIn and read what users have written about them.
    • Choose a content marketing agency which offers SEO services
    • Check whether they are offering the type of services you require or not. Let’s assume you want social media posts are written or you require press releases for your brand. Make sure the company you hired has previously given clients well-written social posts and PRs.


    You can check by asking the company to offer you a written sample. If you are satisfied with their content, hire them.


    So, it is best that you pick a content writing company, which will not only frame contents adhering to Google algorithms, but will offer you engaging write-ups with proper keyword optimization to make contents SEO friendly. 

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