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  • Top 5 SEO Mistakes to Avoid During Business Website Optimization

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    SEO is essential for every online business. Copying content, poor link building, black hat tactics, and improper use of social media are common SEO mistakes.

     

    Search engine optimization is the key of a successful online business. In this era, online competition is booming and new websites are coming with each passing day. Google is now keeping a strict eye on websites and ranking them with thorough scrutiny. Some websites are doing great but others are facing a great set back due to poor SEO. Some common SEO mistakes are as follows:

     

    Using copied content

     

    Google is now looking for high quality content. Article spinning or copied content is strictly not allowed and these websites are banned permanently. Besides using original and good quality content, Google wants us to use proper grammar and sentence structuring. Online business requires good investment in content marketers and content writers. Those who are not keeping a good focus in providing quality content, will not get visibility in Google algorithm.

     

    Boring and unattractive web pages

     

    Writing proper and original content is not enough. Many websites have top-class content but still their visitors are not increasing. The ultimate aim of any website is to get the highest rank in Google search engine. For this, increasing the number of visitors on the website is essential because Google track the visitors and then rank your website. For this, one should make the website attractive and appealing. Explainer videos are used to keep the visitor engaged. SEO based images and other short videos are great to make the pages look lively.

     

    Stuffing keywords

     

    Stuffing a lot of keywords in your content is considered as black hat SEO. After the launch of Google Panda, many websites faced great downfall due to these aggressive strategies. These strategies are not appreciated by Google as their main aim is just to get a good SEO rank without providing quality information to users. Google only appreciates the use of keywords to two percent. These keywords should be grammatically correct and stuffed in a meaningful way.

     

    Lack of emphasis on meta descriptions

     

    Since competition is increasing, one great way to stand out of the box is to differentiate your website. For this, emphasis should be made on Meta descriptions. It is a one liner text that the reader will see when searching for a keyword. A good, attractive and catchy Meta description will let him to visit the website. Meta description should be written in a way that differentiates the brand from others.

     

    Lack of focus in social media strategy

     

    The main purpose of being active on social media is not to get likes or tweets. What creates difference through social media is links. Some websites have a number of likes but still their visitors are less. One should try to do link sharing through social media by using bloggers, arranging online campaigns, and connecting people through any social media activity.

     

    In short, professional SEO requires time and skill. One should get rid of these common mistakes and focus on providing quality information to the readers so that the website can get good visitors and good rank.
     

    Author Bio : Robert Belfot is a social media expert and a mentor in US. He is a freelance writer and contribute valuable articles to Cheap Assignment.

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