Marketing is the backbone of every small and big organization. Nowadays, big companies are investing and focusing more on marketing their products and services online. Without a strong marketing strategy, it's very hard for a company to sustain in the market. The term Marketing can be defined in different ways but the biggest term is Online Marketing or Internet Marketing. Online Marketing is all about selling goods and services via the Internet, hence increasing goodwill.
Nowadays, most of the companies shows their interest in Online Marketing to Promote their products and Services. It includes SEO(Search Engine Optimization), SEM(Search Engine Marketing), E-commerce Marketing, Campaign Marketing, Social Media Marketing, Social Media Optimization, Content Marketing, Email Marketing etc. among them, the three major and basic elements of Online Marketing are-
Search Engine Optimization:
Search Engine Optimization is the process of increasing the visibility of your website on various search Engines like Google, Yahoo, Bing etc. It includes two activities-first is On-page Optimization which further focuses on the website's title, Description ,Meta Tags, Google Analytics,Google Webmaster, Sitemaps, Robots.txt file, Image optimization etc. and Second is Off-page Optimization which focuses on creating Backlinks and include activities like Social Bookmarking, Article submission, Doc Submission, Press Release Submission, Search Engine Submission,PDF Submission,Video Submission etc.
Email marketing is one of the effective and cheapest ways to reach a prospect, and aware about one's products and services. Email Marketing requires plenty of data to reach the prospect. Significant data can be generated from various sources, which includes Twitter, Facebook, LinkedIn, Google plus and Google. There are other paid sources as well from where bulk email data can be generated. The main element in the email marketing is the E-mail id of a prospect, which is used to send emails.
Earlier, personal email ids were used to send the mail, but nowadays companies are using professional ways to reach the prospect with the help of Email Marketing Tools. Mailchimp is one of the best ways to send bulk promotional messages to the client at a time without any hassles. One can track the status of the mail sent to the prospect. Mailchimp not only shows a number of open rates but also reduce duplicity. If a person is interested in the message, he/she can respond to the mailing address or else ignore the mail.
Social Media Marketing:
Nowadays, every individual is active on social media whether it is Facebook, Twitter or LinkedIn etc. Social media is all about likes, uploading pictures, increasing personal contact, joining events and groups, sharing small messages or updates with others. Every small or big organization focusing more on social media marketing as it is an easy way to reach the potential customer. Social media becomes an advertising platform for every company to reach and target the prospect. With the help of social media Marketing one can aware customers about the products and services they offers and hence increase the traffic and also generates leads.
Online marketing not only increases the traffic but also increases the rank of product and services on the search engine. Companies are using various methods of online marketing to gain more and more profits. It not only brings new business opportunities to the companies but also helps them grow more in this technology world. In simple terms, 'Less Investment and More Profit' is the motto of Online Marketing.