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  • The Top 5 Mobile App Industry Trends for 2019

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    In a list of all the volatile, unstable industries in the world, the mobile app industry is the one that would belong to the top three.

     

     

    The mobile app users are constantly on a lookout for something innovative and more than what they see around them. This demand for newness is so high and constant that a mobile app development company always need to be on their toes looking for something new to offer to their clients.

     

    And in a situation like this, what helps is knowing which technologies or trends would rule 2019. Which is what this article is about.

     

    Here are the five mobile app industry trends that will change the app outlook in 2019. These are the trends that businesses will have to start preparing their mobile apps for, if they are aiming to survive and flourish in 2019.

     

    Progressive Web Apps

     

    PWAs have emerged as one of the ideal solution for businesses looking to go mobile with the same quality that Native app offers but at very low development cost and effort.

     

     

    This new app category open on a browser and looks and feels like a native app.

     

    There are a number of benefits that come tagged with the inclusion of PWAs in a mobile app, but the ones that have brought them in the list of the mobile app development trends that will rule the industry in 2019 are -

     

    • Cost Effectiveness
    • No Platform Dependency = Greater Market Reach
    • Seamless Experience
    • Lesser Clicks for the Users.

     

    All these reasons and the very concept of Progressive Web App is what has made brands like Uber, Instagram, and Trivago etc add it in their business offering.

     

     

    Lite Apps

     

    Lite apps are nothing but the miniature version of a mobile app. Unlike the main app, which usually have a number of features, the Lite version of the app is made up of limited features which aim at offering quick in and out option to the users.

    Apart from the difference in feature count, there is a considerable amount of app size difference between Lite app and the original version of the mobile app too.

     

    Seeing the benefits they are offering to businesses like Instagram or Spotify in terms of greater market reach and higher conversion rate, a number of brands will now invest in launching a miniature version of their mobile app for the developing nations.  

     

    AR/VR in Gaming and Lifestyle

     

    What started with Pokemon Go in 2016 will be carried forward by a number of different lifestyle and gaming mobile apps that will focused on the AR/VR technology.

     

     

    While both AR and VR have already been witnessing an adoption from different industries, they will get a lot more mainstream than what they are now by the time we hit the next year.

     

    Apart from gaming, we should get prepared to see the inclusion of the technologies in the lifestyle category apps as well. Retail businesses will be investing in the technologies to give their users a visual representation of how the product would look when they wear it or place them in their house.

     

    Cloud Service

     

    The one element that is growing side by side the rising demand for mobile apps is data. Every mobile app experience that starts from the time the app is launched and goes up to the time the app is closed, gives out bytes and bytes of data.

     

    And the bytes of data that is collected from the mobile app then needs to be saved in a way that its security is intact and it is hack proof. Now, storing these large amounts of data is a very difficult affair if you are only relying on your app’s database.

     

    For you to be able to store the n-bytes of data that your mobile app gives out, you will have to invest in the cloud. The data safety and the high amount of space that cloud offers is what has brought Cloud Service in the list of industry trends.

    Along with this, the rising demand for the enterprise apps is also something that fuels the growth of Cloud computation on the mobile apps and will continue to do so.

     

    Chatbots

     

    In the past few years, chatbots have emerged as the golden formula for increasing an app’s conversion rate and the trend will ripple down to the next year as well.

    By being a 24*7 mode of communication between a business and their prospects, chatbots have been able to help a number of brands increase their conversion rate.

     

    In addition to it all, chatbots will see an increased inclusion of AR and VR technologies in their structure, which will help businesses gather a calculated and well analyzed picture of their app visitors and customers.
     

    So here are the five trends that are set to rule the mobile app industry in 2019 which most of the mobile app development company are following. Know of any other? Let us know in the comments below.

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