Email Marketing is a mandatory point of business growth, strategic communication with customers. This is the way to make subscribers in the most natural way, getting the maximum interest to your products.
E-mail Marketing isn't spam. E-mails are sent to those customers who are obviously interested in the company's products (services).
Letters contain interesting and useful information, they are perceived as a special attitude, an unobtrusive reminder. The client is pleased with such care, for which he expresses gratitude in actions - he buys.
6 Benefits and Advantages of E-mail Marketing
1. Cheap channel support.
2. The ability to collect the actual database of your audience.
3. Creating communication between the brand and the consumer.
4. Effective involvement in the implementation of the necessary interactions (information sharing, viewing recommendations, purchasing, etc.).
5. The ability to fully automate the process based on information on the segments of the subscriber's database.
6. Increase efficiency through personalization based on customer information.
In order to get the most from this amazing strategy, check out this E-mail Marketing Statistics Infographic prepared by Everycloud.