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  • SEO Techniques and Its Business Value

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    What is SEO

    A three letter word SEO, seems to be very short but having so much worth in its significance. SEO stands for Search Engine Optimization which means optimizing websites for the search engines so that they can match the exact guidelines as per defined by the major search engines. The term search engine optimization came into use in 1997 by a company named Multimedia Marketing Group and now it implementation has become top most priority task within the IT industry. SEO is used as an Internet Marketing Strategy where the actual behavior of search engines and users has been analyzed starting from how search engine works, what search terms or keywords people are searching for.

    SEO Techniques

    There are two types of activities which are involved in search engine optimization of a website namely called the On page SEO and Off page SEO. On page SEO is the first task in which complete website is designed & developed by implementing the basic on page SEO factors in such a manner that it can fulfill the complete guidelines as drafted by the search engines. While in off-page SEO, various online marketing techniques have been performed which are necessary to increase the number of visitors, build authority and enhance the brand value of a business website.

    On-Page SEO tasks involves following: -

    Competitor Analysis for Client Business, Keyword Research and Analysis, Quality Content Creation with Appropriate Keyword Density, Header Tags Implementations, Meta Title & Description Tags, Images Title & Alt Tags Implementation, Anchor Tags Implementations on Links, SEO Friendly URLs Creation, GEO Meta Tags Implementations, Internal & External Linking, Broken Link Fix up, Sitemap.xml Implementation on Root Directory, Robots.txt Implementation on Root Directory, 404 Not Found with Custom 404 Page Fix up, Canonical Issue Fix up (301 Redirection), Google Analytic Code Implementation, Google Webmaster Setup.

    Off-Page SEO tasks involves following: -

    1. Directory Submissions include Search Engine Submissions, Manual Submissions, Local Submissions, Niche Submissions, Forum Submissions.

    2. Content Marketing include Article Marketing, Press Release Marketing, Blogging, Newsletter Marketing, Infographics, PDF,PPT Marketing, Wikipedia Page Marketing.

    3. Social Media Marketing include Promotion on Social Networking Sites (Fb, G+, In etc.), Promotion on Social Community Sites, Social Submissions & Bookmarking, Video Marketing.

    Importance of SEO

    SEO is considered as the backbone of any business organization. As we know business owners are now showcasing their products or services online, whether they have a small business or a big organization. So it is necessary for them to promote their business online wisely and their requirement can only be fulfilled by implementing strategies and planned SEO on their business website. As a result of which their website will be shown up on the first page of search engine, most probably at top five positions and the genuine user will see his business website and click on the website as per his requirement. And the online queries received for any business organization will convert the business leads into sales. Hence the business will grow more along with a higher return on their investment.

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