Today's post will discuss in detail about role of PIM in optimizing the search results received from the search engine. It is very essential to filter the results as per their relevance. According to the statistics more than 61% of the world population likes to search for products and their details online before they can buy them.
Exploring the product information management (PIM) solution to its full advantage with appropriate search engine optimization enhance the chances of featuring in the trending top 20 results of a search engine. Apart from improved ranking in the search results it also provides the capability to publish the product information to multiple channels and handle each country, site, and language independently.
Step 1: Change Product Information into Searchable Content
The title is very important SEO element. It is regarded as to be the most accurate and brief picture of a product. If the title is not unique then it becomes difficult for the search engine to determine which page to display. A description is equally important. It is used by search engines to provide preview snippets on the search results page. It should be exclusive and convincing so that the user is urged to click on it.
A product information management (PIM) solution helps to segregate the product data into several categories by providing tools to achieve the same. These categories help to optimize SEO. The categories are formed based on the different attributes possessed by each product. These can also be used as keywords to identify with each product.
Step 2: Media Assets, SEO, and PIM
If the images are given file names that are descriptive then it becomes easier for the search engines to identify them. It is far better than providing generic names with random numbers for the images. ALT tag plays a key role to optimize the images so that they can be consumed by a search engine. All the description and other notes relating to it with keywords can be placed in the ALT tag.PIM enables the user to manage and populate the ALT tags for all the media assets in one central location.
Step 3: Rank Higher with Rich Text
It is essential to include rich text in the content. It helps to differentiate the product data from other competitors. It also attracts the additional attention of the web viewers. PIM provides a feature to store and display rich text in a product description. This feature creates a more valuable and impressive online shopping experience.
The rich text feature emancipate business users to control the meta-data that affects SEO. There are Workflows within PIM to ensure that proper product descriptions, keywords, and meta-descriptions are entered. It will enhance SEO by directing the right traffic to the site.
Step 4: Automate Search Engine Feeds
It is a mandate to create and send product related feeds to the various search engines. It is a way to ensure that the product gets featured, indexed and displayed in the top results of a search. If this is not achieved then there would always be a risk of search engines not able to find the website or any of the product featured on the website. This would lead to not displaying them on the search result pages.
PIM aids in managing the product information, media assets, and SEO for multiple sales channels in a centralized location. It also enables the user to export feeds relating to product, category, and sitemap automatically to search engines. It also helps to bridge the gaps in product information.