When you are working as a SEO specialist, then you have a challenge to make each and every component of website optimized as per the guidelines defined by the search engine. So for this you have to consult web developers regularly during the time of development for implementing SEO factors on website.
Web developers have some basic knowledge of SEO which they follow during the development of website like applying Meta Title and Meta Description tags, however they underestimate the importance of applying Alt tag basically known as alternate text to an image.
Importance of Alt Tags in SEO
Some web developers generally understand that the when search engine spiders comes to a website then, they only read the content of website and skips reading images, however the truth is that spiders cant crawl images but do read the images in the form of alternate text which is set during the time of development as Alt Tags which are being used by search engines during the time of image searching by any user.
Best Way to Create SEO Alt Tags
To get maximum SEO benefits, you should know how to create effective alt attributes. Alt tags are a great place to use your primary or secondary keywords and improve the chances of getting up in the search results as images. However, you should be aware ot the fact that only relevant tags should be used for the image.
As per Googles guidelines you should make them as useful for the people who are search for it over the search engine. Below are a few quality tips for creating SEO alt tags:
Keep your Alt tags simple as per the image relevancy.
Be more descriptive for your image that shows image introduction.
Always create the alternate text which surrounds the image.
Utilize your keywords to help your website site rank better in search results.