When you search anything on Google, do you like to type or speak your query? You like to talk.
It is easier than typing, saves you time, and it’s more comfortable.
But how will it affect the search engine optimisation and local SEO in turn? The answer lies in keywords. At this moment, the words range from two to four. But when voice search optimisation comes into being, the keywords will vary from 7-10 words. When a person searches for anything in any search engine, he is asking a question. It can be the place he is visiting for the first time, a new food joint in his/ her locality or something that is closer to him.
So, the demographics of the area come into play.
Before delving more into local SEO, let’s know a little bit more about voice optimization and recent voice search trends.
Bing says 25% of all their searchers are voice searchers.
Statistics show their searched words are becoming longer as stated before. Bing powers three of the four most popular voice assistants, namely, Apple’s Siri, Microsoft’s Cortana and Amazon’s Alexa. Thus, their statistics play primary importance while knowing more about voice search trends.
Leading marketing brand Hubspot shows there has been a steep increase of 3400% in Google Voice Search queries since 2008. One of their members said the trend of a search engine is changing rapidly and we are indeed moving towards local SEO.
But how does it affect the optimization to go Local seo?
Because when you search for anything, it is closer to your house. A searcher won’t search for something that isn’t relevant to him/ her. Be it related to jobs, or buying a property, you will search according to your area.
So how will you rank higher with Voice search optimization?
For local companies, it is good news.
Long tail keywords generally aim to help people with small local business. As the searches get localized, their chances to rank higher on the search engines’ pages become easier.
Instead of saying “Best local coffee shop Kent UK” searchers will say, “Which is best coffee shop in Kent?” Due to this new voice search trends 2019, local coffee shops of Kent
How to frame your keywords?
Due to voice search trends, the traditional keyword formation has strayed away from its parent.
Initially, the keywords were framed by piecing different phrases together, like “remove sauce stain white shirt”.
But now, the entire question is asked:
“How can I remove sauce stain from my white shirt?” This makes keyword formation more meaningful, where prepositions, verbs and commas are duly used, unlike the conventional method.
But still, a problem remains.
No one has any clear idea about what people are searching for via voice, and not many tools are available in the market to get the local SEO.
How can you overcome this problem?
But it’s 2019 and humans have found a solution to a maximum of its problems. There is a hack also for this problem.
Think like your customers.
You should be able to think from their POV and understand that the keyword you have in mind and the products and services the client/ customer are looking for won’t always match.
From your POV you might be “owner coffee shop”, but for your client, the keyword will be “nearest #xyz area coffee shop services”. Due to this, a lot of websites lose traffic and exposure.
Think about the potential customers and understand the types of queries they have. This will help you to know how to frame your keywords for local SEO.
What about instant gratification?
Today consumers want everything to be instantaneous.
Starting from getting cabs, to answers, if it is not instant, they lose interest, and you lose your leads and possible potential customer.
Make sure your website loads faster and in phones. Generally, today’s tech-savvy generation use tablets, iPhones, Androids, etc.
May you have the speed of an Amazonian and reach your customer before they blink.
Now that youSiri optimized content and similar likes, you do know that the content has to be mobile-friendly.
But again, who are reaching out to?
Thrive Analytics found maximum voice searchers are teenagers.
18-29 years – 71%
30-43 years – 59%
44-53 years – 39%
54+ years – 38%
And when do they use it?
They are using it on the go, while eating, having fun with friends and even in the bathroom.
Searching by voice is probably the last step before the world, and the Internet takes the first steps towards a new digital revolution. In many ways, the future is already here, provided you have the vision to behold it.
Together with AI, Machine Learning and Big Data, voice searches can help you to achive local SEO.
The next time you search for 'cheap pizza joints in Seattle', expect firm and crisp results, not fluff. That is the power of voice search trend. And it’s already starting.