Online business is increasing rapidly, and as per the survey, the growth of online business worldwide is remarkably faster as compared to traditional businesses. Due to this, So many established business houses have already started selling their products online.
By selling products online you can easily expand your brand globally and increase your professional network. However, the first thing that comes in mind is to create an eCommerce website at the beginning.
There is a specific way of making and operating an eCommerce website. In this article, we’ll show you how you can build an eCommerce website in a few quick and easy steps:
Start with a strategy
The most important step is to start with a strong strategy. Even the simplest eCommerce platforms have details that need to be just right for you and your business.
It’s important to decide your greatest challenges and needs as your business grows. If you’re thinking to sell your physical products, decide how you want shipping to work in advance.
Decide the Product You Want to Sell
You might have noticed the multiple eCommerce websites selling various products online. However, there are so many sites intended for selling specific industry products or services like garments, fashion, furniture, travel plans, etc. Additionally, other eCommerce websites sell multiple items like laptops, household appliances, mobile phones, books, CDs, handy cams, sports goods, home theatres, and many more. The second site is like a big business store selling everything under a single roof.
For an online selling business, It is important to decide on the product or service that you would like to sell through your store. While selecting the item, it is vital to find out the local interest. Online shoppers always prefer to buy items from a local vendor regardless of whether it is online or offline. The local supplier would always guarantee faster deliveries, earlier replacements in case of wrong product or defective shipments, and easier payment terms.
Choose a Business and Domain Name
Once you have confirmed your business model and range of products, the next step would be to decide a business name and create a domain. A business name should be relevant to your products and easy for the customer to remember. A domain gives your business identity and makes it easier for online buyers to remember you.
Select an eCommerce website builder
Your next step is the most important and requires some special attention to choosing the right eCommerce platform for your business. There are so many options available for eCommerce store builder and It’s very simple to create your online store using it. These DIY eCommerce platforms create websites in a few seconds where you can instantly start selling products without any coding capability.
Some of the best eCommerce platforms like Builderfly, Shopify & BigCommerce are a popular choice for many online business owners because it’s flexible & easy to use. It’s specially designed to help you create a beautiful and powerful eCommerce website with all the features you need to start, build and grow your online store. Additionally, you can manage different marketplaces like Flipkart, Amazon, Google Shopping and eBay on this store builders.
Decide on the Pricing & Payments
Some of the most important key questions for deciding payments are: How you will set the price of your particular products, how your customers are going to make the payment, and how will you receive those payments into your account.
Either you’re starting from scratch or extending your local business online, the online world has different expectations for how you will put a price on your product. There are so many factors to consider when pricing your products for sale online including:
The cost of materials per item
Fees and percentage deductions from various organizations, including PayPal, credit cards, etc.
As an eCommerce business, you must offer multiple payment options like a credit card, debit card, online wallets, net banking, COD. The leading eStore builders like Builderfly & BigCommerce come with tools that can set up these payment options to your website automatically. This way you can receive payments worldwide and give your customers great flexibility.
Designing Your eCommerce Store & Add Products
The next step in building an eCommerce site is to design your store. Select a template that defines your brand and enables you to showcase your products in the best way including all details.
Images, descriptions, user comments, ratings, prices, should all be incorporated in your web page for navigating the new buyers. You should make sure that your web page displays your products splendidly so that buyers are never misguided.
Secure Your Website by Installing SSL Certificate
Any websites that transfer data online should make sure that their connection is protected by a secured security layer (SSL). The SSL certificate is intended to secure your website and builds trust among your buyers. Nowadays, Google also recommends having an SSL certificate for all websites.
Select Your Shipping Partner
You may require to ship your products to customers with the help of courier services. The easiest option for the shipping is an eCommerce logistics aggregator services. They give you so many courier agency options to ship your product with the lowest shipping charges.
Launch Your Store
Everything is right in place and now it’s time to launch your eCommerce store, grow traffic to your eCommerce website and find new products to offer your customers.
These are some of the basic steps in creating an eCommerce website for your product or service. But, after building an eCommerce website you may require a solid marketing plan to bring the targeted customers to your site and track the performance of your eCommerce website with the analytics solution like Google Analytics.
Give wings to your online selling idea and start building your store today! Happy selling!!!
Binay Jha has 18+ years experience in the software development industry. Initially a web developer coding in PHP/Perl etc., he later got into digital marketing and mobile app development, and now specializes in team management, working at eCommerce platform -Builderfly.