There is currently no clear and unambiguous definition of the term “Business technology," the concept is quite vague and applicable to a variety of actions. At the same time, there is no doubt that enterprise technologies exist as a relatively large, popular, practical, and sometimes clearly structured phenomenon.
Business Technology Goals
The tasks of such method disciplines are limited to the functions of promoting business activity in market process segments that were not available in the classical business form.
The tasks of business technologies are considered as follows:
• Finding innovative solutions in the relationship between businesses and consumers.
• Optimizing yields through non-standardized forms of interaction with other market participants.
• Looking for non-traditional ways of improving the marketing effect.
The Popularization of Business Technology
Consider here some types of enterprise technologies that once had the status of "know-how" but were historically grounded and now essentially inseparable from economic phenomena:
• Franchising - the essence of this entrepreneurial interaction lies in the fact that a company that has improved its technology has gained a certain measure in the market, achieved marketing success, created a certain brand and increased its profits through a kind of passive income. This suggests that lesser-known companies use their existing business management system, apply best practices, and work for the company while remaining an independent entity. Such an interaction is usually beneficial to both sides as the franchisee (brand buyer) uses the system that has already been tested and the franchisor (brand company) receives revenue (royalties) from the franchise sale (license).
• Leasing - This technology has greatly expanded the lending scope as the parties have been able to transfer credit relationships to a new aircraft. The essence of leasing is that one party acquires a particular property and passes it on to the other party, which ultimately has to make regular payments to the lessor. While this technology was previously only applicable in the area of legal relationships, so-called consumer leasing is becoming increasingly common.
• Outsourcing - this type of business technology has enabled large companies to reduce the internal organizational burden and shift it to their counter - parties ' shoulders. The interaction is for a company to delegate certain functions or parts of a business to a contractor who is organizing the business and focusing on the use of their production and human resources on achieving higher business goals. For example, one company outsources bookkeeping to third party specialists or trusts others on a contract basis to maintain their information systems.
• Factorization - this considered business technology, as well as leasing, simplified the credit-bound structures ' activities. In cases where there is a claim that affects financial turnover possibilities, you can "sell" that claim to a third party by factoring at commission terms. In such cases, the company immediately replenishes its liquid assets and reduces the cost of holding accounts, while the other side of the factoring makes a profit in the form of full repayment of claims.
You can add world-renowned technologies such as crowdsourcing, crowdfunding, out-staffing and more to this list. It does not make sense, however, to list all successful business technologies as they are just a model and not a paradigm.
The latest trends in business technology development
Like any other form of society, business technology is influenced by overall progress and technological innovation. Previously, due to the lack of video, technology such as video marketing was not possible, it is now fully implemented worldwide and used by millions of business owners. There are other technological methods of business development in addition to advertising products using videos.
Today, the main square is occupied by so-called e-commerce (or e-business). Using interactive networks not only opens up new opportunities for marketing or trade, but also for moving funds, consumer banking, and even services. From insurance to craft. This is an example of how industrial technologies become business technology wizards that help you translate local business projects into a global environment.
At the same time, business technologies evolve on their own and without attracting modern technical innovations. This is an example of so-called co-marketing, a concept that arose not too long ago when market participants combined efforts to promote products. Increasingly, manufacturers often link different services to advertising alliances and, so to speak, swap a consumer audience. Also, the process of improving old business technologies continues as familiar outsourcing continues to take on new forms that gradually become separate, holistic areas.
In summary, business technologies are not only non-standard business development methods but also a constant and dynamic search for new solutions based on business experience and in-depth knowledge of market mechanisms.