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  • Digital Marketing and Traditional Marketing: The Difference

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    Source: pinagkaiba.blogspot.com
    Source: pinagkaiba.blogspot.com


    For ages, marketing has been the most important cog in the wheel of brand establishment, and with technology advancement, it has only become easier and more effective to reach out masses to market a product.


    Many big companies have become what they are today by banking upon traditional means of marketing. However, everything in our universe evolves for betterment and acclimatize to tougher surviving conditions. Perhaps, digital marketing is the evolution of traditional marketing, especially in the era where everything is becoming digital, from shopping to watching your favorite movie on your smartphone.


    Its not a secret anymore that digital marketing has emerged as the next frontier of marketing. I am not saying that traditional marketing has become obsolete and wont be required in future at all - all that I am saying is its time for digital marketing to become predominant. This article will tell main differences between digital marketing and traditional marketing to help you understand why the former is on the course of surpassing the latter.


    Source: www.slideshare.net
    Source: www.slideshare.net


    Lets begin with how digital and traditional marketing work. In traditional marketing, companies market their products through ads in newspapers, magazines, posters, brochures, billboards, commercials on TV & radio etc. Digital marketing, on the other hand, involves promotion via websites, social media, YouTube videos etc. Any marketing done through fiber optic network comes under the category of digital marketing.


    Now, check out main differences between traditional marketing and digital marketing.

    • Reach:

      Traditional marketing aims at reaching people to market a product, whereas digital marketing revolves around the content you put on the internet to help prospective buyers find you. Traditional marketing reaches out to everyone, regardless of their interest in your product or services. But digital marketing ensures that those who have a genuine interest in what you are offering reach you.


    • Longevity:

      Once the traditional marketing campaign is over, you gradually stop getting benefits from it. But digital marketing maintains your presence online, as a result, many people find you even after the campaign is over through quality blogs or content, leading them to become familiar with your brand and trust it to make a purchase.


    • Measurement of results:

      Digital marketing allows you to measure results with much more ease than traditional marketing. Based on searches, time spend on your website, number of clicks, numbers of shares, it becomes easier for marketing experts to understand customer behavior and determine the trend for certain products.


    • Interaction:

      The biggest disadvantage of traditional marketing is static communication. The problem with a traditional marketing campaign is you dont get to figure out if something was going wrong. Its only too late to learn what changes you should have had made in the campaign to make it a hit. In contrast, digital marketing is very interactive and allows you to get customer feedback and improve your products and services. Also, marketers can make required changes in an ongoing digital marketing campaign due to availability of valuable feedback on social media and other outlets on the net. This makes a big difference to improve your brands rapport with prospective customers.


    • Cost:

      A traditional marketing campaign is much more expensive than a digital ad campaign, which does not require a company to pay hety sum of money to advertising agencies and channels, like TV, Newspaper etc, to promote them. All you need with a digital campaign is to put quality content on social media sites and your website to make customer aware about your valuable products and services.


    Marketing experts recommend to use a perfect mix of traditional marketing and digital marketing to take your brand to new heights. I hope this article has provided you an insight into as to how digital marketing is different from traditional marketing.

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