For ages, marketing has been the most important cog in the wheel of brand establishment, and with technology advancement, it has only become easier and more effective to reach out masses to market a product.
Many big companies have become what they are today by banking upon traditional means of marketing. However, everything in our universe evolves for betterment and acclimatize to tougher surviving conditions. Perhaps, digital marketing is the evolution of traditional marketing, especially in the era where everything is becoming digital, from shopping to watching your favorite movie on your smartphone.
Its not a secret anymore that digital marketing has emerged as the next frontier of marketing. I am not saying that traditional marketing has become obsolete and wont be required in future at all - all that I am saying is its time for digital marketing to become predominant. This article will tell main differences between digital marketing and traditional marketing to help you understand why the former is on the course of surpassing the latter.
Lets begin with how digital and traditional marketing work. In traditional marketing, companies market their products through ads in newspapers, magazines, posters, brochures, billboards, commercials on TV & radio etc. Digital marketing, on the other hand, involves promotion via websites, social media, YouTube videos etc. Any marketing done through fiber optic network comes under the category of digital marketing.
Now, check out main differences between traditional marketing and digital marketing.
Traditional marketing aims at reaching people to market a
product, whereas digital marketing
revolves around the content you put
on the internet to help prospective
buyers find you. Traditional
marketing reaches out to everyone,
regardless of their interest in your
product or services. But digital
marketing ensures that those who
have a genuine interest in what you
are offering reach you.
Once the traditional marketing campaign is over, you
gradually stop getting benefits from
it. But digital marketing maintains
your presence online, as a result,
many people find you even after the
campaign is over through quality
blogs or content, leading them to
become familiar with your brand and
trust it to make a purchase.
Measurement of results:
Digital marketing allows you to measure
results with much more ease than
traditional marketing. Based on
searches, time spend on your
website, number of clicks, numbers
of shares, it becomes easier for
marketing experts to understand
customer behavior and determine the
trend for certain products.
The biggest disadvantage of traditional
marketing is static communication.
The problem with a traditional
marketing campaign is you dont get
to figure out if something was going
wrong. Its only too late to learn
what changes you should have had
made in the campaign to make it a
hit. In contrast, digital marketing
is very interactive and allows you
to get customer feedback and improve
your products and services. Also,
marketers can make required changes
in an ongoing digital marketing
campaign due to availability of
valuable feedback on social media
and other outlets on the net. This
makes a big difference to improve
your brands rapport with
A traditional marketing campaign is much more expensive than
a digital ad campaign, which does
not require a company to pay hety
sum of money to advertising agencies
and channels, like TV, Newspaper
etc, to promote them. All you need
with a digital campaign is to put
quality content on social media
sites and your website to make
customer aware about your valuable
products and services.
Marketing experts recommend to use a perfect mix of traditional marketing and digital marketing to take your brand to new heights. I hope this article has provided you an insight into as to how digital marketing is different from traditional marketing.