DIGITAL MARKETING IN INDIA

Indian Economy is growing at the growth rate of 5 percent 2013-2014, it is the tenth largest economy in the world in G.D.P comparison and third largest in P.P.P (Purchasing power party). India is doing well in international and domestic markets.

Agriculture is the largest sector in India, manufacturing industry has fair share of its contribution towards country's economy leading sector is the service industry which consists many industries such as banking, telecom, retail and I.T.
Where in outsourcing is an constant contributor from BPO to KPO also digital outsourcing as an emerging for many services such as social media, online advertising and website designing.

Contribution of Internet in Indian economy : Internet access is largely by the working professionals, communicating through email is part of their work which is widely used by all domestic and MNC firms and intensifying use of mobile services mainly by the youth of India.
Fresh graduates passing from college updating their lifestyles on social networks where they usually spend their time socializing with friends and family.

Young India:

As a forecast India will be the youngest country by 2020, every third person in Indian city is a youth at present which will be a boon to the economy in years to come as young Indians will join the force to contribute to the economy. Youth now have greater participation in politics and over all view of India as an developing super power house. Since the globalization in 1991 Indians have shown their great interest in brands and this has fueled by Internet use and digital promotions from television to Internet promotions.

Changing India :

India is changing drastically each passing moment, be it social changes or the latest Moon Explorations to Mass.There is an overhauling drive of change in India, people want India to change in every aspect of life. We now have very liberal and modern approach towards life. Improved lifestyles and more disposable income in hand Indians are aspiring for the best in life.

The number of Indian users connecting to Internet through Laptop, Desktop, Mobile handsets, or smart TV all adds up to 94.7 million approximately.

2.38 corer users access internet from mobile phones.

A typical Indian user mainly uses internet for; search, online communication and social networking.

Change in consumer behavior :

There has been a huge curve in change and attitude of Indian consumerism.

A will to try newer products both online and offline.

Easy shopping facility available just at a click away both on computers and mobile phones.

E commerce websites has utilized the change in shopping habit of Indian consumers who have become impulsive at buying.

Easy facility of finance and credit on the internet.

Digital Market in India :

According to a Nelson report An average movie goer makes a plan to go for a movie so to take advantage of the offer online.

One out of three shopper goes online to check discounts online then makes mind to visit physical store.

There is a new phenomena in Indian consumers ROPO method i.e research online purchase off line.

Clearly you can see how Indian consumers are diverting from traditional purchasing to online shopping spree.India has changed a lot it is not only using Internet for leisure activities but also for social awareness and raise voice against injustice in the society.

The general elections of 2014 was a good market study as how BJP led social media campaign changed the landscape of politics. There are numerous digital marketing firms who specialize in this field of how to target audience,how to generate awareness towards the brand through social media like Facebook and Youtube.

Indians like to follow their favorite actors and sports men and women, on social sites such as Twitter and Facebook, some of the leading celebrities and their fan following are as under.

A.R Rehman 15.1 million on Facebook and 3.3 million followers on Twitter. Salman Khan 5.6 followers on Twitter 11.1 million on Facebook. Sachin Tendulker 4 million twitter followers and 12.5 million Facebook fans. Shri.Amitabh Bachchan 7.4 followers on Twitter 12 million Facebook fansstrong text

NGO Social causes also are the beneficiaries of Social media, such campaigns are brought to a better audience through social media,there are 60 million people having profiles in India.

Social media campaigns are cost effective and very informative to the followers but there is still more miles to cover as it is just a start in India if compared to West we are years slow in digital marketing, but India has shown a great response and enthusiasm for digital marketing, it seems future is brighter.

Thank you for you time -
yours humble
Lavkush Pandey

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