Who doesn’t know what Facebook is. After all, the social media giant has allowed us all for years to share with our friends and loved ones special moments of life on day to day basis. However, if we look at the bigger picture, we will find that Facebook is not restricted only to posting and sharing photos and videos. Instead, it offers businesses a unique opportunity to build a community in order to create brand awareness and establish a strong relationship with existing and prospective customers.
You can, without a doubt, bring tremendous possibilities and opportunities to your business by creating a Facebook fan page, which is a profile for a business or organization, not for an individual.
High traffic on the Facebook fan pag translates into brand establishment for your business and increased rate of conversions. One of many advantages of creating a Facebook page is it can be accessed by anyone without even needing to be logged in, which is not the case with Facebook’s personal profiles since they are member-only accessible.
If the content you are posting on your Facebook page sounds interesting to visitors, they will begin liking your page. Well, it may take you by surprise that a like for your Facebook page is worth $174.17 to your brand. Such is the contribution of a Page-like in brand building for your business. It’s also true that a Facebook fan is more likely to buy products or services from the brands that give rise to engagement on their respective Facebook fan pages than non-fans. Besides, they are the ones who spend more within the brand’s sector.
Another common characteristic of Facebook fans is that they do not shy away from sharing their good brand experiences with their friends on Facebook or other social media sites. The Takeaway - Facebook page opens gates to draw more traffic via visitors singing the virtues of your brand to their knowns.
How many Facebook users find brand Facebook page useful?
Findings of a study show that 90% of Facebook users like at least one brand and 50% are of the belief that a brand Facebook page is more informative and useful than the company website. Sixty nine percent users said that they liked a brand because a friend in their network ID did that first.
Likes and comments on Facebook fan page have social influence on others, which in turn soars traffic on your website and further increases the brand value. Coca Cola comes at the top when it comes to the highest number of fans on the social media giant, with staggering 94,035,545 fans. Creating a Facebook page for your business paves the way for lead generation, customer engagement and rise in business sales.
I hope this blog has helped you understand how a Facebook page becomes a boon to your business. If you want to add more to the benefits of Facebook fan page, please share your views in the comment box below.