When you talk about technology, you should try to always ask yourself: how can this improve my life? Technology is, of course, built for the sole purpose of helping mankind achieve its goals and finish its tasks. This goes from simple jobs like heating up our food to helping us achieve our life goals like aiding us in managing a business. In fact, even the idea of a school can now be experienced through free udemy courses, which just a decade ago is unthinkable.
There already exist hundreds, if not thousands, of new technology that you can use to support you with your business operations. As a business owner or manager of a startup, it would be foolish to not use the available tools at your disposal. If you really want for your business to grow into the corporation of your dreams then you should optimize all the resources on hand.
So the question now is should you integrate technology on how you operate your business? The answer is yes. For startup business owners, many are afraid to add technology as it would require investing their limited resources. However, there are a lot of tangibles and intangibles that your business will get once you trust technology to be your aid. Here are some of the benefits that technology brings to startup businesses.
Provide Digital Marketing Strategies
Digital Marketing is now the face of modern advertising. Given the digital landscape of today, if you want to be put on the map, you would need to invest in two or more digital marketing strategies. Doing so would bring a lot of benefits to your company such as increased sales, better brand authority and widespread brand awareness.
Social Media Marketing
In the digital age that we live in, who doesn’t have at least one social media account? With billions of users, Facebook, Twitter, and Instagram are just some of the social media websites that provide businesses with a platform to communicate with their current and potential customers. Social Media Marketing is great in promoting brand awareness and generating a strong fanbase. Thousands of companies have already built their brand reputation in social media and thus has seen an inflation of customers.
Email Marketing is one of the digital marketing strategies that are often overlooked. Don’t make the same mistake. It is actually considered as the most effective in converting leads into actual customers. The actual Return-on-Investment (ROI) on Email Marketing is about 40 times more effective than Social Media Marketing.
Having A Search Engine Optimized Website
Having a website is your digital Brick and Mortar store or office. It doesn’t matter what industry you are in, a website brings a lot of business while also providing you with an avenue to deliver strong marketing messages. Currently, everyone now searches the Web for almost anything --- be it fast food delivery, equipment tools, or moving services. When you have a search engine optimized website, anyone who searches for your service or product will be able to see your website and thus you.
Learn New Skills
As a business owner, there are a lot of skills that you will need to have. What happens then when you still do not have these skills? You can’t just give up and hope that your business still survives. Instead, you should be proactive and learn them. Unfortunately, you probably would not have the luxury of going to school. This is mitigated by the creation of new technology. There are now online learning platforms that will allow you to study at your own pace at the comforts of your home. This is great especially when you have a hectic day schedule.
Connect With a Bigger Audience
With the development of technology, you get more means of communicating with your customers and leads. Constant communication is key to building a strong and loyal customer base. With almost everyone having a phone now, communicating is now made easier. Take this advantage and try out many different avenues like Emails, SMS, and Pay-Per-Click Advertisements.
In conclusion, these are just a percentage of the benefits that technology brings to your startup business. As I have mentioned before, taking advantage of all the tools at your disposal would help your company achieve its goals of scaling.