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  • Advice on creating a Winning Freelance Writing Proposal!

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    I am writing a proposal for freelance work. I do freelance writing in spare time and have around 2 years of experience. So far, I’ve mentioned my skills and past experiences. However, I am still struggling to work it out properly. What else can I add to create a winning freelance proposal to garner a sustained client base and fresh freelance work. Any ideas or advice please?

 4 Answer(s)


    Unless you talk about your skillset and experience in your proposal, you could miss out on a great opportunity. It is not easy to convince them that you are perfect for the job.

    Here, are some tips that you can follow:


    Your proposal doesn’t have to be more than 1–2 pages. Keep it short as possible.

    Focus on the crucial information like highlighting your strongest points- talents, skills and knowledge.

    Your proposal should be concise and well-organized.

    Spend some time researching about your prospective clients to better understand them.

    Finally, attach all the essential samples with your proposal.


  • First impressions is everything, which is why a winning freelance proposal should be aesthetically pleasing, crisp, and well-organised. Following are some points one should keep in mind while presenting an appealing structured layout of his/her work.

    • Pick a couple of great samples and link off to them in your reach out email and within your freelance proposal.Briefly explain in a sentence or two, how your contribution helped the previous client accomplish their goals.
    • If you’re new to freelancing and don’t have any relevant samples to send over, then the best you can do is create some of your own. Build a portfolio website, write example blog posts, design your own logos, crunch sample data.
    • Highlight your most attractive abilities for the specific needs of an individual client is an invaluable skill.
    • Show your client that you can identify their problems and propose solutions proactively and you’ve already taken a big step toward closing the deal.
    • It’s essential that your portfolio and proven work examples speak for themselves. Make sure you cherry-pick only the best and most relevant samples to include with your freelance proposal.
  • A Freelance Proposal should be strong, to the point & effective. Now, that you've already included your skills and experiences. It is also advised that you mention the following:

    1) Samples of your previous (active links)

    2) Client testimonial, if any (active links)

    3) Pricing  - How do you charge for your service? Is it "Per word or Per hour"

    4) Technologies / Software you use/d to make your work stand apart

    Well here's a Pro Tip: "Always send / carry an attached copy of the resume & a photograph along with the Proposal"




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