In many online applications a good Content Management System (CMS) can make the difference between a performing website and one that is not performing. In any online e-commerce approach, booking a top position in the Search Engine Result Pages guarantees one a better chance of getting the traffic than your competitor. This fact is why many companies and websites are going for Search Engine Optimization (SEO) to make the best out of their firm's online clients.
However, a good SEO and SMM may require a good Content Management System for it to work best. Most Content Management Systems have a good reputation and services. Some of them may fail to offer a feature or two, which might lead to a decline in the sales or even penalty in the ranking in Google.
When deciding on the CMS to use, consider the following factors, provided by Max Bell, the Customer Success Manager of Semalt.
1. H1 tags, page titles, and meta descriptions
Websites use Google bots to crawl to the content on your site and index it. These are the things those crawlers see from your site. It is important to know how to customize (read: optimize) h1 tags, page title data or the meta description. This flexibility can help you get a good functional content management system.
2. Ability to use Alt attributes for images
This attribute gives the search engine information on what the image is all about.
3. Using irrelevant and hard code
This involves the technicians who make the website. Following the January update, a sites response speed is one of the factors that affect how a site will rank on the SERP. The CMS of your choice should avoid codes like including the view state on every page. It can make the pages heavy especially on mobile devices, lowering the speed of loading.
4. Page templates
It is important to consider a CMS which allows one to customize the pages without altering the whole content of the template. Maintaining the UX should be a primary concern. Some templates may require slight alterations for the benefit of the look.
5. URL structure should be customizable
To succeed in SEO, the URL structure you choose should contain words on content rather than random codes. In other aspects, one might need multiple languages.
6. Canonical problems and duplicate content
This issue arises when more than one links point to a similar URL. As a result, a given set of keywords can show different search results which mainly point to one page or item. Duplicate content makes a website share traffic with its duplicate pages. This error reduces the authority of a page, reducing its chances of ranking before that of the competitor. As a result, it is crucial to run a full scan and eliminate all duplicate content. One way to remove duplicate content in your Content Management System is through using 301 redirects. Ensure your CMS supports these features.
7. Add-ons, plugins, and modules
Automation is an important aspect in any CMS. It can allow for plugins like SEO or even WordPress.
To succeed in the online business, one must be aggressive and competent to match the competitor's gap and achievements. One way to do this is making internet marketing campaigns to promote a page or one's website. SEO is a good strategy to apply. The issue comes with the Content Management Systems in place and the things you may need. Using the above guideline, you can confirm the availability of the above crucial features before the enrollment to a content management system.