Magento is one of the most widely used CMS for building ecommerce website. The CMS offers a number of highly useful tools that allow businesses to build responsive and optimised sites that drive in traffic and retain users. Magento, unlike WordPress, requires some time to get used to. It’s not uncommon for newbies to not be aware of certain features. If you are building a site with Magento for the first time, here are several tips to keep in mind:
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Carefully Choose the Good Theme
You can get thousands of themes for Magento. Some are free, and some cost money. What you should look for mostly is the responsiveness of the theme, intended design for ecommerce and optimisation for SEO on Magento. There are both free and premium themes that embody all these essential features. Choose the one that best suits your business. It’s highly recommended for ecommerce sites to consider downloading fast theme files on Magento. These themes are optimised to ensure maximum speed for your site.
Pick a Responsive Theme
Go to the Magento library and browse through only the themes that are mobile responsive. A vast majority of online shoppers nowadays purchase using their smartphones and tablets. So, not being mobile responsive is essentially a death blow to many businesses. So, choose a responsive theme from the Magento library.
Don’t Touch the Code
Magento is an open-source CMS, so basically anyone can make additions to the source code. However, just because you can, don’t try to actually do it. Magento code is complex, so you will not understand it unless you are an experienced developer. Tweaking the code here and there in minor ways can lead to big changes to how your site is loaded or secured on the web. So, keep hands off the code.
Choose Extensions Wisely
Not all the popular extensions are possible to install on Magento. Also, the extensions or widgets you choose must be compatible with the most current version of Magento. Therefore, spend some time researching the extensions that best work with Magento before actually paying money for one.
If there are advances SEO, CRO or design features that needs to be made using Magento, it may make more sense to hire professional Magento developers in your area. The professionals know the code and how the platform works. They will be knowledgeable about Magento widgets and other tools that can increase the functionality and popularity of your site. So, seriously consider investing in professional developers. There could be excellent rewards in the future.
Do On-Page SEO
Some initial, on-page SEO is important for driving traffic later. Therefore, do not put off search engine optimisation to the last minute. You may have to spend hours adding tag structure, meta descriptions and trying other methods. But these changes are completely worth it when it comes to getting the best search rankings. Get the customers to notice your site with attention-grapping meta descriptions. You will reap the rewards later.
Follow the above tips, and you will have your own Magento ecommerce site up in no time.