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  • 5 Ways to Optimise Your Website User Experience (UX)

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    Generating the ultimate user experience doesn’t take place overnight, and there can’t be only one area you can improve to create the ultimate website. It’s the composition of many small things. The list below is a great way to make sure your website is as alluring as possible. You could do all of these listed below in a single day (or maybe two), but the effects will be more long lasting, which will help you to convert more leads and attract your users all at once


         Your page load speed:-


    First things first, if you have a slow loading page, you’re going to lose your customers before you even had a chance to amuse them. The longer your webpage takes to load, the higher the page abandonment rate will be. It may be a depressing charge of the times, but we have really short spans of attention.

    Here are plenty of things you can do to cater to improve this, but we’re just going to point out one thing right now — image optimization. Image optimization is something that can be carried out with very little professional knowledge and can be the difference between a great webpage and a weak one.


    Reducing file sizes will help your webpage load faster, but it’s crucial not to lose the quality of your images in this attempt to downgrade. You have a number of choices for image optimization both in points of downloadable software and standalone websites. Google will showcase almost all of them to you, but if you’re looking for a fast and easy routeconsult a digital agency which is one of the easiest to work with.


          Your whitespace:-


    When you take a first look at a website, if every centimeter is filled with content, it’s actually difficult for your eyes to pick out the most important or relevant thing out of it. So when it comes to designing websites, negative space can work as a friend. Yes, it’s tempting to place everything on one screen, because people might not stay on your site for so long to scroll all the way to the footer. However, squeezing every atom of information onto a single screen is going to mean jeopardizing users with irrelevant information.


    One take on page design is, to begin with, a blank screen and only adding those features that you know will prove useful to your user.


          Your copy:-

    Your copy ties into our point about whitespace — clutter is just going to confuse the eye and make your beautiful site harder to digest. There are a number of things you can do to solve this. Put limits on your sentence lengths, for us, it’s ‘two typed lines in Arial size 11 on Google Docs’.


    To remove any kind of problem, there is a number of plug-ins that you can use. For Word Press, we use Yoast, which keeps a track of your sentence and paragraph lengths, as well as determining the passive voice and use of connectives. It also tests your copy against the Flesch Reading Ease test which tells how easy your work is to digest. Whilst these tests aren’t foolproof, they will cater you get into the habit of writing in an Internet-friendly way. The plug-in then goes forward and helps out with your SEO, enabling you to keep your focused keyword in a Google-friendly way.


          Your CTAs:-


    “Buy now” written in big red letters isn’t going to work anymore. Your calls to action should be creative, innovative, and worked into the primary sentence. Your aim should be to use relevant language to in customer’s attention and bound the readers towards completing the desired action.

    What your CTA is will differ on what your desired action; they don’t always have to be two words on a button. However, if you are placing your CTA on a button then it’s worth A/B testing different colors to find what works for you better in the market. To implement this, you can get assistance from a Google local SEO marketing agency for better results.


          Your Thank You pages:-


    There’s nothing more horrifying than putting your bank details into a website, hitting ‘Submit’ and nothing happens. Have they taken your money? Do you need to fill in the form again? Has the purchase gone through? Do you see the problem? Without a thank you page, your user immediately will have a lot of questions, and this can bitter the great experience they’d had up to that point with the website. It’s a potential loss of trustworthiness of the customer and can be proved a wasted opportunity.


    Your Thank You pages give you an opportunity to direct your new customer to your other products and services available on your site. Your Thank You page can direct your user to “How To” guides which can provide educational content, helping you make your company as a trusted channel. Or, you can use this page to promote your services on the user’s other social channels. This will potentially widen your audience and attracts even more new leads. Utilizing Thank You pages can help grow your UX and improve the chance of returning of the customer to the website.


          Before you go:-


    Compare your website to the other competitors in the market before and after implementing these suggestions. Always be ready to keep checking and optimizing until and unless you have the highest possible conversion rate you can attain. Then, when web fashions shifts, be ready to do it all again.

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