Owning an ecommerce business gives you the ability to work from anywhere and your products aren’t limited to a brick and mortar location. Entrepreneurs on the go need a way to stay connected with their business, especially during local, national and global expansion. Through mobile applications entrepreneurs can manage their marketing and finances, track orders, monitor site analytics and find new product sources. With more than 50 percent of all purchases made online, ecommerce site owners need to watch their store’s operation and customer interaction now more than ever. Here are five mobile apps entrepreneurs can use to easily manage their online store.
Entrepreneurs use social media to update their customers on new products and promotions. With the mobile app Buffer, entrepreneurs can easily customize the content and then schedule the posts for multiple social channels at once or specific dates and times. Buffer has proven to be a real time saver keeping social media sites updated with the most current information without entrepreneurs having to constantly log in and out of different accounts.
Millennial business owners have developed many mobile tools to keep track of finances and expenses such as shipping costs, business dinners, office supplies and more. Through Expensify, entrepreneurs can easily manage their receipts without keeping all the paper copies. You simply take a photo of your receipt with the application and the program fills out the expense report automatically so you have all the information need in case something comes up during tax season. Expensify also allows administration to reimburse employees for business expenses, a work trip or mileage straight from the app to the employee’s bank account which means you don’t need to worry about handing out corporate credit cards.
3. Google Analytics
With the mobile version of Google Analytics, entrepreneurs can track their site’s traffic, conversions, goals and campaigns. This app puts important details right at your fingertips which is especially helpful when you are on the go. It is also helpful during a staff, board or investor meetings to share data in real time. Google Analytics uses machine learning to help you improve your business by understanding your customer better, determining which marketing campaigns are working best, how to boost sales and be able to share the information with colleagues.
With many businesses using multiple social media accounts to reach their target audience, Hootsuite can help manage them all from a single dashboard. Through the app, you can search hashtags and keywords to find content you can share with your followers. Hootsuite also analyzes your content to track trends, measure growth and to see how customers interact with your posts. Their monitoring tools allow you to see how people are reviewing your brand. Hootsuite is an all-in-one tool for your social media campaigns.
Entrepreneurs need to be aware of trending topics, their competitors and what others are saying about their business. With Mention entrepreneurs can keep tabs of their surrounds with their smartphone. They just insert keywords and brand phrases they want to track and Mention will monitor the web. Entrepreneurs receive notifications when someone uses the keywords selected so they know what’s trending and what people are saying about their brand and products. This can also help you find influencers in your industry based on a score of how influential they are. You can build a relationship and reach out to them about your brand through the Mention app. With an influencer campaign, your brand will reach a new audience.
While each ecommerce site is unique, entrepreneurs need a way to stay connected with their business no matter where they happen to be. Mobile apps are one of the easiest ways for business owners to watch their brand analytics, online presence and customers.