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  • 5 Easy Ways to Help Reduce Your Websites Page Loading Speed

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    The launch of the AMP project of Google has highlighted the issue of web page loading speed. Actually, the fact is that everyone is in a hurry to optimize the speed of the site and also reduce the page loading time. There are certain reasons why the page loading time for any website is important. Page loading time decides whether a visitor will stay on to your business site, or not stay. In fact, studies have shown that more than 83% of online visitors expect a web page to get loaded in almost 3 seconds, and if they do not find that the page gets loaded in 3 seconds, then about 40% of the visitors will leave the page. So, it is very important to reduce your website’s page loading speed to attract more customers.


    Page Loading Speed


    How is the web page slow?

    The fact is that about 83% of the visitors expect that the webpage has to be loaded in just 3 seconds.  It has to be reduced because if this is the scenario, then in addition to losing the page views as well as traffic, the ROI and the conversions all go for a toss. This will happen if the page does not render properly:


    • If there is a one second delay in loading time, then there are almost 11% fewer page views, 7% in the loss of conversions and about 16% decrease in the customer satisfaction.
    • There are about 76% of shoppers who have trouble with the performance of website and say that they will not return to the site to purchase again.
    • As a result, what happens is that 44% of the visitors will develop a negative image of the company. For example, suppose an e commerce site is earning about $100,000 per day, then just with 1 second page delay could in fact potentially cost $25 million loss every year.



    5 Ways to Reduce Your Website’s Page Loading Speed:

    1. The web users of today have hardly any patience so if the speed of the site is poor, then they become upset. There are few ways to increase the speed of your site and reduce the downtime of your website. The combination of CSS/ JSS files has to be combined. It may be a challenging task because the style sheets and scripts may vary from page to page and so managing to merge them is time consuming.
    2. The reduction of the unused scripts and files is a mandatory. This is a viable option to reduce the distance by spreading the content geographically.
    3. The browser caching is another option to reduce the speed. It allows the assets on your site to be downloaded in the hard drive or may be a temporary storage space. Now it can be stored locally.
    4. The images can be compressed and the files can be optimized. The images that are not needed should be removed to create extra space.
    5. Apart from that, you can optimize your main website with social media pages, and do not post lengthy content with too many images and video on your website. Choose a simple layout for your website and use crisp and catchy content to optimize your site.


    It is a known fact that Google takes speed into consideration while ranking sites. The lad time highly influences the users and so you can find the first place. You can now give a facelift to your website by optimizing the caches and also trimming down major elements like Javascript, to reduce the overall loading time of your page.


    About Author

    Mike is a creative writer and marketer at Supple. He loves to write on various tech topics.

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