Do you know? Nearly 54% of small businesses could have a website, but they are unaware of the tricks to creating an online presence.

Most of the people think that SEO works like magic that brings us the fruitful results; especially there are unscrupulous parties available in the market offering to deliver top page rank in no time flat.

Optimizing a website is not an easy task for obtaining a high rank on Google, and other sites could take months of hard work.

There are a lot of e-books, videos, and articles are available that might confuse what you should do what shouldn’t. These mistakes could harm the search engine ranking of your website.

Today’s article we will explain the most common SEO mistakes that small businesses tend to make. These are the five common SEO mistakes listed:

1. Not taking care of local SEO.
2. Not Taking Benefit of Customer Reviews.
3. Not having a proper accessible site to connect to the modern connected user.
4. Communication Gap with their Customers.
5. Not taking interest to join their data between offline, online and mobile.

Let us discuss these above-mentioned points in details:

1). Not taking care of local SEO:  

A business cannot afford to ignore local SEO, and its benefits as about 97% of Internet users search for local businesses online. By optimizing your site with local queries, you are permitting customers to search for your business and services locally. Therefore it is quite fruitful as your business could reach up to the new audience that’s interested in the most appropriate search results for the particular area.

The practical ways to boost SEO are as follow:

• Optimize title tag, page content and Meta tag for local Keywords: Add city and state in the title tag and also work intensely on Meta description to increase clicks from search results. It is an entirely beneficial approach for your business.
• Use updated contact Information: It is important to maintain updated contact information on every online source, no matter whether it is Yelp, or Google My Business or your social sites if you want to grow your small business.
• Attach a Google Map to your Website: Embedding a Google map in your website along with the local listing allows your company to offer all the required information to its customers.
• Verify your Google by business listing: Google by Business is an essential and useful trick as it connects your business to your customers. First, you need to vary your page there, after that; you can add right categories for your business and relevant description. Also, you can update your NAP (name, address, and phone). This helps in creating a chance to get more customers. 

2). Not Taking Benefit of Customer Reviews:  

In today’s world, even for buying a pure product, people are going through customer reviews first. The more revisions of a company mean more chances of earning trust among the customers. It is an important aspect to invest on as when a small business is highlighted on a website; it is the best social proof for them.

3). Not having a proper accessible site to connect to the modern connected user:

Mobile optimization, site speed, and overall usability are the crucial aspects in which small businesses should pay attention because nowadays modern connected users become more demanding. Do you know?

According to a survey, about 72% of mobile users consider it essential for a website to be mobile-responsive. Also, 40% of the users will abandon a site if it takes more than 3 seconds to load and a lost conversion of 7% happens if there is even a delay of 1 second. A mobile-friendly website increases the optimal site speed and chances of translation as well.

4). Communication Gap with their Customers:

It is crucial to maintain end to end, two-way communications to get the customer’s actual needs and expectations from your business. So, it is vital to understand your audience as this will guide it towards future commercial goals 

5). Not taking interest to join their data between offline, online and mobile:  

It is essential to explore the best method to combine the data between online, offline and mobile marketing along with examining the ROI for online marketing. This helps businesses not only in finding work but also how they should allocate their budget and what can be improved. Uncertainty in these data may lead to missed opportunities for increasing sales.

Time to wrap up:

These are some of the SEO Mistakes small businesses make that create hindrance in reaching out their expected potential. Follow these steps and get ready to lead in the market, otherwise, for quick success, you can hire an SEO expert/ consultancy who could bring good results in no time.